ETA/Cuisenaire® Names Michael Campbell
Vice President of Marketing
September 14, 2011, Vernon Hills, IL—Michael Campbell, an accomplished marketer with nearly 20 years of experience in the education technology industry, has been named vice president of marketing for ETA/Cuisenaire, the company announced here this week.
Campbell will head product marketing and marketing, branding, advertising,
e-commerce, events and public relations for the company which is recognized as the pioneer of manipulative and hands-on education of math, science, and reading for preK-12.
"Michael brings to ETA a keen ability to develop business building relationships with customers and consumers using a broad range of marketing vehicles," said Jude Rake, President of ETA/Cuisenaire. "Importantly, he has a wealth of knowledge and proven ability to connect with consumers in the digital space to build brand equity and business results."
Most recently, Campbell was director of marketing for Follett Software Company, a McHenry, Ill.-based educational technology solution provider, where he led a strategic re-branding and launched a new digital learning management system for the K-12 market. Prior to that, he was vice president and director of marketing for Pearson Canada, and also has served in sernior marketing positions with Pearson-Prentice Hall, Thomson Learning, McGraw-Hill Higher Education and Irwin Publishing.
Campbell, 46, received a bachelor's degree in Business Administration from Southern Arkansas University in Magnolia, Ark., where he majored in marketing. He has pursued additional post-graduate study at Duke University.
###
About ETA/Cuisenaire www.etacuisenaire.com
Headquartered in Vernon Hills, Ill., ETA/Cuisenaire is recognized as the pioneer of manipulative and hands-on education. Across the PreK-12 curriculum of math, science and reading, the company's research-based products and programs support educators and make partners of parents to engage students, improve their performance, and inspire a lifelong love of learning.
###
Media Contact:
Doug Thompson Thompson Drake Public Relations
